VIVA translates the most original design styles into innovative surfaces for decorating sophisticated interiors: places where the present can be lived to the full with a firm eye on the future. Constantly tuned in to everything going on in the world of new trends, it has a striking ability to select and promote the ones with the greatest stylistic potential, playing a crucial role in establishing their importance. A brand that focuses above all on products' look and the aesthetic features chosen to attract the most style- and trend-conscious customers, and guide their purchasing choices accordingly.